Why Filling Facial Lines Can Make You Look Older

Same face with over-applied makeup on the left and precisely placed makeup on the right

Look at these two faces. They belong to the same woman. Her bone structure, facial proportions and underlying volume have not changed. What has changed is the placement of light, colour and shadow. Over-applied — the face reads flatter and broader Precisely placed — less product, more definition Same face, same bones, same volume. Only the placement of light and shadow is different. In the first image, the makeup has […]

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The Micro Edit: Why Better Faces Are Built in Millimetres, Not Millilitres

Close-up portrait showing how light and shadow define facial contour

Douyin and Korean makeup artists understand something that aesthetic medicine sometimes forgets: a face is not transformed by simply adding more. A tiny highlight at the inner corner of the eye can make the eyes appear brighter. A narrow shadow beneath the cheekbone can make the face look more defined. A touch of colour placed precisely at the centre of the lips can change their apparent shape without making them […]

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